AMBRO SPORT DRINK
Brand Identity

The Brief:

Develop a brand identity for an engaging, recyclable, canned-only electrolyte drink that is easily accessible to quench the thirst of active individuals. Creating visuals that can be developed into an advertising poster to showcase the new drink and for a range of other advertising applications.

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Design Concept:

The design is influenced by the word

"Ambrosia", derived from Greek language which translates to "the nectar of the Gods". Creating a sport drink that is unique in its own way in a can instead of a sport bottle. The unique selling point of this product is to have natural ingredients contained in a can instead
of a plastic bottle due to the detrimental effect on health from the secretion of harmful chemicals that plastics create when left sitting for too long or heated up. The advertising strategy and visuals associate with qualities of Greek gods such as strength, endurance, speed and God-like powers, hence the tagline, "NECTAR OF THE GODS".

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Tools Used:

Adobe Illustrator