STUDI
Multi-Platform Advertising

The Brief:

Develop a multi-platform advertisement campaign for an online business company (studi) that can be utilised on different kinds of platforms ensuring they all relate to each other and represent the brand.

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Design Concept:

The initial concept that I had decided to push ahead with this project was to create an illustrated approach to the imagery as illustrations have a lighter effect on the message being portrayed also easier to mend if needed be but also allows the ability to create a happier character to represent the product that is an on-line study service for anyone, anytime, anywhere. I had made sure that all the advertisements were correlating with each other and could be used across different platforms such as a bus shelter advert, magazine advert and an Instagram post ad.

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Tools Used:

Logo, font and colour palette was provided by the client for the branding guidelines. Adobe Illustrator was used in the development of the brand identity and illustrations. Adobe InDesign was used for the creation of the printed media such as the bus shelter advert and the magazine 1/3 page advert. Adobe Photoshop was used to create the Instagram ad. Character is my own drawing along with the smaller icons (WIFI signal, clock and location icon).