JUST FISHING E-MAGAZINE
Interactive E-Publication

The Brief:

Create an interactive E-Publication, of your own choice, for a specific intended audience determining their age, gender, lifestyle and interests. Putting the design style into consideration with the type of layout, typography, colours and image treatment.

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Design Concept:

I have decided to go with a very popular and timeless activity, 'FISHING'. Fishing has a rich history dating back centuries and does reach out to a large demographic. The amount of information out there is unlimited to create a good publication to inform the  viewers of different aspects of fishing while having an easy read with the layout and slight entertainment of the visuals in the digital magazine. The name decided
upon for the magazine is called 'Just Fishing'. The demographics I intended to reach involved the ages of 15-44 years old but not limited to. Informing the demographics about fishing through a simple layout style, images and videos that relate to the content being viewed along with illustrations and interactive buttons to give the magazine a fun experience.

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Tools Used:

Graphite pencil on paper to sketch the images. Adobe Illustrator was used to develop all the final illustrations within the document and Adobe InDesign was used to put the layout together along with the treatment of animations in the E-Pub.